Mobile Commerce Insider Featured Article

March 16, 2015

Orange, Airtel Partner for Mobile Payments Between Burkina Faso and Cote d'Ivoire

Orange and Airtel (News - Alert) have announced a partnership that allows customers in Burkina Faso and Côte d’Ivoire to send Orange Money to each other.

The service allows mobile phone subscribers using either service to instantly transfer money using their phones.

“Following the successful launch of Orange (News - Alert) Money International Transfer between Senegal, Côte d’Ivoire and Mali, we want to develop new ways to allow our customers to send and receive money between countries in the West African Economic and Monetary Union. We are very happy to launch this service between Côte d'Ivoire and Burkina Faso, which meets one of the region’s biggest needs,” Orange senior vice president of financial services and NFC Thierry Millet said.

Orange launched Orange Money transfer among the three African countries in 2013, and the carrier claims over 200,000 members.

The announcement marks the first time contacts in Burkina Faso and Côte d’Ivoire will be able to send money to each other using mobile phones.

A user enters the number of the contact to send money to, and the amount instantly appears in the recipient’s mobile wallet. The money can be spent, transferred or withdrawn in cash from an Orange Money distribution center.

While people in developed countries are only now just getting excited about mobile payments, outside of the U.S., the technology is already nothing new.

Mobile technology has grown in the developing world, with many people who had never had wired phones adopting mobile phones. Smartphones are the primary way these people are joining the Internet, as they are considerably cheaper than PCs.  Mobile payment systems have also become popular with these customers because most of them have never had access to banking or credit cards.

Orange Money is currently available in 13 countries in Africa and the Middle East and Orange said that over 13 million people are using it.

Edited by Dominick Sorrentino

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