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October 11, 2014

Mobile Commerce Insider Week in Review: The Markets Are Open

It's one thing to have the tools to engage in mobile commerce, but it's entirely another to have places to use said tools. It's the same with a variety of technologies from game consoles to video players and beyond, but the tools do little good without the applications to put the tools to use. This week in mobile commerce, meanwhile, was heavy on the applications of the tools involved, so with a weekend at our doorstep, it's a good time to take a step back and consider the wider events of the week, which we'll do now with our Week in Review coverage!

First we had a look at the overall field of mobile commerce, and the stark discovery that one in three shoppers were turning to mobile devices. The exciting part about the study from The Integer Group and M/A/R/C Research showed that the mobile devices in question weren't just being used for shopping, but also for gathering information ahead of a purchase. That's a point that shouldn't be lost on retailers, and a clear demonstration of just what kind of power mobile commerce can have.

Then we took a look at Cathy Jean Shoes, who looked to take advantage of the growing numbers of mobile shoppers by augmenting its mobile commerce platform. Specifically, it turned to Warp 9 for access to its WarpMobile-Magento system, owing at least partially to Cathy Jean Shoes' previous success with Warp 9 in its e-commerce systems. Big expansions in mobile revenue and mobile conversion rates followed, helping prove the value of mobile commerce functionality.

Just about anything Facebook does represents a potential huge move due to the sheer size of its user base. That made the discovery of code in Facebook Messenger's iOS version particularly noteworthy in that it pointed to support for debit card payments. The feature isn't used, or even accessible outside of careful combing of code, but it may pose the start of something very big, or even very dangerous, as reports suggested the code stored credit card information in memory.

Then we had a look at the online retail sales market, expected to reach a hefty $1.3 trillion this year alone. While sales growth is expected to slow in the coming years, that's only an expression of the rate of growth; sales are still massive, and as emerging markets are starting to get in on the action, that's just one more frontier for astute retailers to tackle.

Finally, we had a look at Pizza Hut and Apple Pay, two businesses that don't seem to work well together. New reports suggest that Danny Sullivan, vice president of global digital experience, talked Apple Pay during a panel discussion and found it, essentially, wanting. Sullivan reportedly cited slow growth rates and a comparative lack of features when stacked against PayPal and other competitors to suggest that Apple Pay might not be the wave of the future.

That was the week that was in mobile commerce, and with new developments aplenty emerging in the field, it's clear that the tools are in place, and the markets are coming around to the use of said tools. Our global online community was right in the thick of the action, bringing back all the best in news, so be sure to join us back here next week for all the latest as well as every weekend for our Week in Review coverage.







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