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October 09, 2014

Pizza Hut Not Bullish On Apple Pay

While Pizza Hut has long been a company that quickly embraces technology, it appears one particular technology isn’t one the fast food chain is going to be picking up anytime soon. Despite being a staunch ally of Apple and the iPhone, the company has some less than glowing things to say about the new Apple Pay service. At a recent panel discussion, Danny Sullivan, the vice president of global digital experience talked about his outlook on Apple Pay.

“I am more pessimistic about Apple Pay’s impact than most people here,” he said during the Mobile Shopping Summit. Sullivan just doesn’t think people are going to be adopting the service at great enough speeds to put a dent in competitors such as PayPal. Specifically, he pointed to the fact that Apple Pay is in-store only and does not offer e-commerce features as one of the reasons it won’t be able to compete, at least not yet.

The Pizza Hut executive, sitting on the panel with employees from Sears and Calvin Klein also pointed out the American public doesn’t seem to have any problem using credit cards. These rectangular cards with the magstripe are only getting more prevalent the further the country goes into the 21st century. Because of this, Sullivan believes there needs to be a more conscious effort to get people to change over. “I still don’t think the use case has been made,” Sullivan said. “It has been talked about in the industry forever.” The executive did say he believes that in-store digital payments will be widely accepted sooner or later, but the time hasn’t come just yet.

Mainly Sullivan believes Apple might have jumped the gun a little bit. Launching Apple Pay now might mean it will fail where it might have succeeded five years from now.




Edited by Maurice Nagle




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