Mobile Commerce Insider Featured Article

October 07, 2014

Cathy Jean Shoes Gets a Big Jump from Warp 9

Buying shoes can be a difficult thing. Even when one has a good handle on just what size shoe is actually worn, the same size often means something different to a different shoe maker. That can make shoe shopping downright problematic, but Cathy Jean Shoes seems to be working around that concept quite nicely. Already a national online retailer of shoes, Cathy Jean Shoes recently brought in Warp 9 to help provide that mobile boost that's proving all too necessary in online retailing these days, and the early reports suggest that it's done quite a bit of good for the business.

Cathy Jean's Shoes already had something of a presence with Warp 9, running its e-commerce website with Warp 9's Magento system. But Cathy Jean Shoes soon realized a lesson an increasingly large number of online sellers are realizing; more and more—one in three shoppers at last report—are hitting mobile devices to get hands on desired items. So from there, Cathy Jean Shoes once again looked to Warp 9 for its WarpMobile-Magento system, which got Cathy Jean Shoes a better mobile presence.

The results, meanwhile, were almost immediately felt. In just one week, mobile revenue increased 60.17 percent, and mobile conversion rates were up a staggering 72.11 percent. Cathy Jean Shoes already boasts 48 stores in five states, and with its online and mobile presence, now is considered the largest privately-held retailer of women's fashion leather footwear around.

Warp 9's CEO, Andrew Van Noy, offered up some comment around the new addition and its accompanying results, noting that the upgrade both serves as an “...extremely impressive...” conversation point as well as an excellent demonstration of how important it is to have a mobile presence. The numbers tell the story here quite well, and Van Noy also offered a little extra elaboration on Warp 9's assessment of Cathy Jean's Shoes' improved mobile presence, saying “We couldn't be more excited with Cathy Jean's initial results. Customer experience is paramount, and as mobile shopping habits evolve with technology, we've remained ahead of the curve in providing our customers with the systems simplicity and efficiency they require. We look forward to continuing to help Cathy Jean increase mobile engagement, conversions, and sales.”

It's true, really; people want to shop from mobile devices more than ever before, much in the same way that people were eager to start shopping from desktop and laptop PC alike back in the early days of the Internet as a whole. Those companies that can accommodate that desire, and do so well with a focus on security and ease of use at the same time, will likely come out ahead as a result, as Cathy Jean Shoes demonstrates here. The lessons of Black Friday a couple years back remain to this day as eBay showed when it offered a spa day for Black Friday shoppers, allowing said shoppers to enjoy a day of pampering while getting all that Black Friday shopping done thanks to mobile devices.

That doesn't mean, of course, that every store that puts out such mobile shopping tools will see similar results as Cathy Jean's Shoes. The market has to be in place first before it can use the tools and make the accompanying sales. But it's clear that the concept of mobile devices as a shopping platform is really taking off, and those businesses who hitch a wagon to that particular star will likely find sales on the rise as a result.




Edited by Maurice Nagle




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