Mobile Commerce Insider Featured Article

September 24, 2014

Mobile Shoppers Need a Reason to Buy: Here are Five

It’s only October, but it’s never too early to start thinking about Holiday Shopping, as you can be sure your potential customers are already doing the same. And that brings up an interesting question: Is there anything you can do to boost your profile and grab the attention of mobile shoppers? Actually, there is.

More directly, you might ask yourself: As technologies within the mobile channel continue to evolve in the retail market, how do businesses best leverage the technology available to engage today’s mobile shopper? 

Fortunately Genesys, a global multi-channel customer experience and contact center solution provider, has some ideas on this very topic, and will explore them all in an upcoming webinar, “The Top Five Technologies to Engage the Mobile Shopper of Today and Tomorrow.”

The presentation, being held Thursday, October 2, starting at 2 p.m. EDT, will discuss how mobile innovation is changing and improving how retailers and brands engage with consumers.

“Our mobile marketing experts will discuss current and emerging technologies, and highlight use cases ranging from the simple to the complex, which retailers can utilize to provide a great mobile customer experience during the path to purchase,” Genesys said in a statement.

Moderated by HealthTechZone assignment desk editor Stefania Viscusi, the webinar will be co-hosted by two presenters who are leaders in the field: Mark Friedman, senior vice president and general manager for Mobile Marketing at Genesys, and Jeff Cotrupe, global program director for Stratecast at Frost & Sullivan.

Attendees will walk away with a plethora of information, including:

  • Understanding the powerful connection between smartphones and smart shoppers;
  • Increased knowledge of emerging mobile technologies like Passbook, iBeacon, Push Notifications and more;
  • Discovering new strategies to address ‘showrooming’ behaviors, increasing purchase frequency and building stronger customer relationships.

Is it time to take your mobile shopping marketing to the next level? If so, this webinar is a “must-attend” presentation. Click HERE to reserve your spot before you get locked out. Christmas will be here before you know it.




Edited by Stefania Viscusi




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