Mobile Commerce Insider Featured Article

September 13, 2014

Mobile Commerce Week in Review: Apple and Others Helping Shoppers Turn to Mobile

While the weather may be starting to cool down, there is no cooling down the action in mobile commerce this week. The news went from Malaysia to California, studies to partnerships: Yes, it’s that time again.  It’s the Week in Review.

Steve Anderson reported this week on Branding Brand’s Mobile Commerce Index Report, which stated that online shoppers are increasingly turning to mobile use.  It appears that we are seeing a first; more people are visiting online retailers using mobile devices than are using laptops and desktops. The study looked at 26 major North American brands and projects that this holiday season will be a hectic one with iOS 8 as the predicted OS of choice for holiday shoppers — interesting because it’s not available for download yet.

Did someone say Apple? They are upgrading NFC scanners in their stores as well as other retail stores.  Of note, Disney is upgrading is POS systems in all stores and Disney world all by the start of the holiday shopping season. On the coattails of Apple’s recent announcement this is certainly exciting news for Apple fans.  Read TMC’s Christopher Mohr’s full analysis here

TMC’s Alexandra Duggan reported on Twitter’s public testing of a “Buy” button.  This is a great way to integrate commerce into its user feeds — making purchases as simple as a click away. The Twitter blog stated “This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun.”

It comes as no surprise to see point-of-sale technology in a taxi; the surprise is to see two competitors partner up to improve customer experience when paying for a cab. VeriFone and its app Way2ride is partnering with Creative Mobile Technologies (CMT) and its app RideLinQ to create a win-win.  Read TMC’s Clayton Hamshar’s full analysis here.

The week wraps up with an interesting report on the state of mobile banking in Malaysia. CEO of BuzzCIty, Dr. KF Lai, illustrates that many users either feel they do not need mobile banking or are unaware they could bank on their smart devices. With mBanking prepared to take off, it seems there are a couple T’s to be crossed and i’s to be dotted.

Though the weather may be cooling off, it is red hot in the mobile commerce space.  Keep up with current trends, innovations and news right here! 







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