Mobile Commerce Insider Featured Article

August 14, 2014

Prestigio Adopts Celltick's Start Technology on its Android Devices

Currently there are millions of apps for the different mobile platforms in the marketplace providing a wide range of solutions. While the merit of the large number of these apps could be argued, there are many others that deliver valuable service to consumers. With the number of device manufacturers and app developers continuously introducing new products in the marketplace, finding the right application and making it readily available on a smartphone can be a significant undertaking. As an international manufacturer of mobile devices, Prestigio has entered into partnership with Celltick to integrate MultiStart, a customized service based on the original Star technology across its Android devices in Europe, Middle East & Africa (EMEA).

Celltick provides mobile initiated commerce by creating and managing mass-market mobile marketing solutions for mobile operators, large media companies, device manufacturers and large brands. One of its flagship products is Start, an intelligent interface layer which shifts almost all user activity to the start screen. This platform allows users to get all the applications they want when they wake up the phone, and MultiStart is an advanced version which will be part of the millions of Android devices Prestigio sells every year.

With MultiStart in their Prestigio devices, users will be able to quickly access their messages, call contacts, launch apps, take photos, access social media, news, sports, videos and more directly from the start screen without unlocking the phone. It personalizes the start screen to the way an individual utilizes their device by using a powerful recommendation engine based on big data and collaborating filtering.

Manufacturers can differentiate their products by customizing each device for segment and sub-segment of customers as well as:

  • Excel in innovation with captivating designs and a cool user interface
  • Cross-sell and up-sell higher value phones based on knowledge of customer behavior
  • Get ideas for new product development based on analytics
  • Communicate new product launches to customers
  • Recommend accessories and upgrades to customers

The integration of MultiStart is going to give Prestigio more access to its customers with proven monetization tools. Celltick has powerful monetization engines responsible for powering billions of mobile initiated commerce transactions for virtual and physical goods across 25 countries in 2013.

"Our mission at Prestigio is to deliver the highest quality and the most advanced technological features with a clear differentiation. With MultiStart we are able to offer our customers a unique experience and simplify device usage. MultiStart ensures an optimized user experience while generating new monetization options that will support us in achieving our business objectives," said Yuri Antoshkin, GM, Prestigio EMEA.




Edited by Adam Brandt




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