Mobile Commerce Insider Featured Article

July 17, 2014

PayPal App Adds Support for Loyalty Cards

PayPal’s revolutionary app update last year added the ability to pay at many physical locations, eliminating the need to bring a card or cash. This year they have added the ability to link many vendors’ loyalty cards to the app as well, incorporating a feature that until now would necessitate another app to manage those cards and overall taking a major step closer toward making wallets obsolete.

The new feature supports the usual benefits of loyalty cards while also adding the ability to store discounts and coupons, which can be used upon command. Users can select from a long list of supported merchants which means the service is not yet entirely universal, but assuredly as it becomes more popular there will be more vendors that recognize the advantages of jumping on board.

A couple of other, more minor changes have been made with the release of the latest version of the app. This includes various bug fixes and a faster login process as well as the exclusion of the outdated check-scanning feature. This latter detail is part of PayPal’s effort to streamline their service and provide it as effectively as possible.

The addition of these new services places the functionality of PayPal Wallet on par with Apple Passbook and Microsoft Wallet, a goal the company has been striving for since the successful launches of those products. However, current users gripe about the lack of two factor authentication that was scrapped in favor of an easier login process. Security concerns will lead to a different iteration of the product or a return to the old method.

Sadly the new feature is only available on the iOS version of the app, but support for Android devices is planned for the near future.




Edited by Alisen Downey



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