Mobile Commerce Insider Featured Article

July 05, 2014

Mobile Commerce Insider Week in Review

People love reports! It gives them a sense of knowledge and possibly some sort of satisfaction. I have seen a lot of reports lately indicating the growth of mobile commerce. One of the latest reports comes to us from Juniper Research; in fact, it is a first for the research firm. It seems that mobile and contactless payment strategies are beginning to show steady growth. Purchases and payments that were once only made online from your home are now being made from mobile devices, regardless of your location. Perhaps this is actually a better indication that people are spending less time at home and more time outside, on the go.

Not being in the advertising business, I’m not really one who enjoys seeing all of those ads that seem to be popping up on most of the screens that I call up. That notwithstanding, it seems that this week Twitter is trying to show how attractive it can be to retailers and advertisers. If you have been tweeting a lot this week, you may have noticed a new Buy Now button on most of your tweets. Now you can tweet your friends about what you are buying as you use the tweet to buy now!

It is safe to say that when it comes to mobile commerce there is a lot of mobile traffic hitting the airwaves. Within all this traffic there does seem to be the possibility that a lot is getting lost and never reaching its destination. A new report shows that possibly more than a quarter of all mobile sites are misconfigured. This, in turn, is causing a lot of possible mobile traffic from reaching its destination. Is this going to force these companies to totally redesign their mobile sites?

We have seen that some companies have begun to accept Bitcoin as a form of payment for their services or products. Over this past weekend, California became the first state to allow Bitcoin and Dogecoin, which are considered to be virtual currency, to be used within the state. The law does make a distinction between the terms legal tender and lawful money. I guess that you would have to imagine that with the number of computer and technology companies located in California that this might have been an inevitable occurrence.

These are just a few of the stories that we worked on this week. The best way to stay current is to keep checking in with us. You can stay current by checking out the details to these stories and many more by going to Mobile Commerce Insider and keeping an eye what is going on in the mobile world of commerce.





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