Mobile Commerce Insider Featured Article

June 13, 2014

Instant Buy Through Google Wallet Hits iOS Apps

In their continual path to uniting the world under one cloud, Google began providing their own answer to Paypal back in 2011. The Google Wallet allows users to store their credit card information within Google's cloud networks, easily accessing them to pay online vendors or send money over Gmail. There are even a few brick and mortar stores that will accept money through a Google Wallet app.

While it was a struggle at first due to a lack of credit card carrier support and security concerns, the Google Wallet has begun to make a name for itself. The place that Google Wallet has shined the most is with Android mobile devices. About a year ago, Google released a new service to their Google Wallet, the Instant Buy API. Approved mobile apps are able to implement Google Wallet and it's Instant Buy API into their app. Once implemented, payments within the app can be performed with a few clicks, cutting out the hassles of typing credit card information.

With Google Wallet, users won't need to worry about vendors having easy access to their credit cards. Google makes sure that the user confirms their purchase before sending the credit card information. Fraud is also a fear that Google Wallet protects users from, through Google's own fraud-monitoring service, and the services provided by the credit card issuer.

Users also won't have to worry about being charged for the service, as using Google Wallet to pay for an item comes completely free.

What was missing from Google Wallet was the ability to be used with iOS apps, a fact that has now changed. iOS app developers, after receiving approval from Google, will be able to use Google Wallet just like their Android counterparts.

The new service is being launched with several apps already implementing Google Wallet. Companies working with Google Wallet include B&H, Eat24, Fancy, Newegg, Sionic Mobile, and Wish.com. More apps are sure to come out soon with the ability to pay in-app using Google Wallet. 







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