Mobile Commerce Insider Featured Article

June 09, 2014

mShopper Adopts Rackspace Cloud Technology

In March of this year Goldman Sachs said by 2018 we will be seeing as much mobile commerce as we saw in e-commerce in 2013, which was $626 billion.  This is a booming market that will continue to grow as the adoption rates of smartphones and tablets continues to increase. The growth will require upgrades in infrastructure with faster networks and more efficient data centers to manage the mass migration to the cloud by retailers. As one of the top mobile commerce platforms, mShopper needs a cloud service provider with proven reliability and infrastructure for its IT needs.

The company chose Rackspace to deliver cloud services with enhanced levels of performance speed, load times and reliability to its customers. According to mShopper, 61 percent of potential customers leave a site if it is not optimized for mobile. That means almost two out of three people don't even bother to look at what you are offering if your mobile platform is subpar, which is why mShopper CEO David Gould said, "Having a piecemeal, poorly thought out mobile experience is no longer an option."

Having a cloud platform that is properly managed to support fast load times is an essential component for mobile commerce sites. Because load time is one of the most critical performance indicators for mobile conversion and sales; speed is crucial. This was an important issue for mShopper, and the company said since it acquired the services of Rackspace its load time on mobile devices has dropped 30 percent to 3.5 seconds or less.

Rackspace will deliver global load balancing, firewalls, security features, additional app servers and a disaster recovery solution with lightning speed up time. This service comes with globally recognized infrastructure providing 100 percent guaranteed network uptime with managed support service level accessible 24x7x365.

The Rackspace cloud server provides 1GB to 120GB RAM to power workloads from basic web servers to high-performance NoSQL data stores like MongoDB and Cassandra. It is available with a single-tenant system offering reliable performance that is consistent and predictable at all times. Additionally every host receives 40Gbps for high-bandwidth applications and blazing-fast Cloud Block Storage performance.

"Solution providers like mShopper need superior levels of support and performance to grow quickly and perform at scale without compromise. Through our dedicated server offering, we’re able to provide mShopper with a reliable solution to help keep the company’s e-commerce platform running optimally without the need to over-provision or constantly re-architect their applications,” said John Engates, chief technology officer at Rackspace.

With so many technical issues in today's business environment, companies have to focus on their core competencies and allow experts to manage their IT needs. Having your mobile commerce run by mShopper and using Rackspace to ensure your cloud platform is always on leaves you to do what you do best: take care of your customers.

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