Mobile Commerce Insider Featured Article

May 21, 2014

Control Your Dining Experience from a Smartphone

A fear for many is that society is moving toward a population of people stuck to computers, never leaving their homes. With Amazon essentially delivering everything to our homes, the fear is not unwarranted. However, one industry that should be untouched by this phenomenon would be the service industry. Sure, people sit in restaurants and stare at their smartphones instead of socializing, but in the end they need to speak to their servers at least, right?

Magic Oven, an organic pizza restaurant known for innovation, is challenging even this stronghold of human-to-human contact. A press release on May 21 revealed that Magic Oven has plans to revolutionize the dining experience by testing out a new app, maegan™.

The new app, developed by a Toronto tech firm, will be revolutionizing the way people order food in restaurants. With maegan™, people will be able to view menus, order food, and even pay for the food all from the screen of their smartphone.

The press release seems confident that maegan™ will be a major step in the service industry, “This is the future of food service. Celebrate with Magic Oven and be one of the first to try maegan™. Never wait in line for takeout. Never wait to order another drink. Never wait to pay a bill. The future is coming to Toronto.”

The app will be demonstrated on May 21, in one of Magic Oven's Toronto restaurants, on Danforth Avenue, between 6pm and 9pm. Beginning this week, people will be able to use the app at any of Magic Oven's locations.

“maegan™™ suits Magic Oven’s innovative style,” says Tony Sabherwal, Magic Oven owner. “We have been looking for an easy way to engage with our customers and make it easier to integrate technology into our restaurants. Our goal is to give our clients delicious food made with the best produce, and make it as easy as possible for them to enjoy. It doesn’t get any easier than an app!”

maegan™'s developers have considered the systems already implemented by restaurateurs and have developed the new app so that it can easily be implemented. Besides allowing diners to control their entire dining experience over the smartphone, it will also help them access promotions and discounts. It will even assist diners in keeping to dining restrictions.

“This launch is important to the team behind maegan™.” Cris Jucan, maegan™ CEO says, “We are thrilled to be launching at Magic Oven. This technology allows restaurant goers new flexibility, and the restaurateurs’ new tools to engage with their clients.”

The app is already available for iPhone, BlackBerry, and Android. Along with its adoption by Magic Oven, people will be able to use maegan™ at Beertown in Cambridge and The Bauer Kitchen in Waterloo.




Edited by Maurice Nagle




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