Mobile Commerce Insider Featured Article

May 13, 2014

Visualead Set to Bring Animated, Visual QR Codes to Renren's Mobile App

Quick Response (QR) codes are a type of matrix barcode used to bridge the offline and online world, and give people access to additional information about something. This type of code is a machine-readable optical label affixed on products for item identification, for example, aimed at mobile-app phone users. The technology for QR codes was developed to connect with e-customers and, in fact, it has become part of consumers’ everyday lives.

Without a doubt, QR codes have grown in popularity and are considered a useful tool for mobile marketing, as shown in recent trends for mobile commerce and opportunities with QR (quick response) codes or apps. Such codes, often found in stores, can connect people to an online website and display relevant text to the user about the in-store product labeling.

Reading QR codes is simple. The process requires the smartphone’s owner to point the phone at a QR code and open a barcode reader app; these apps are available for free on commercial app stores and work in conjunction with the phone’s camera to disseminate information. Because QR codes make it so easy to transfer a Web link to a mobile phone, it is attracting more and more companies that use it to give customers a mobile-friendly means to receive content whenever and wherever they need it most! One such company using Quick Response (QR) codes to its advantage is Visualead, an Offline-to-Online and Visual QR code startup, which helps consumers use a free Visual QR Code Generator to create their own customized Visual 2D-Codes and mobile page. Visualead use the QR coding technology not only to enhance productivity but also to provide the best customer experience.

Yesterday, a Yahoo! Finance post reported that Renren (RENN), a Chinese social network, is going to incorporate Visualead’s Visual QR Code technology for its mobile app for iPhone and Android; it becomes the first social network worldwide to do it.

Visualead, an O2O and QR Code technology company with offices in Israel and China, can help turn any image, profile picture, GIF animation, and even video into an engaging and effective Visual QR Code, the post says. Renren uses QR Codes for its social network site to let users easily connect with one another; now, through Visualead’s technology, customers will enjoy fun animations as their personal QR codes. The QR codes will no longer consist of black modules (square dots) arranged in a square grid on a white background, but they will consist of GIF animation images that are meaningful or appealing to people. Such QR codes are not only functional, they are far more engaging and effective as their appearance is delightful and entertaining for Renren's users, said Nevo Alva, Visualead’s CEO. The animated QRs will attract users to engage with the code and explore the mobile experience that awaits them, as the post explains. Mr. Alva states, in fact, that “consumers are up to 4 times more likely to scan our Visual QR Codes than a regular black and white code."

In sum, Visualead cooperation with Renren in China for animation visual QR codes in Renren’s mobile application is said to offer a fun and effective mobile experience; the company is finding additional creative ways to utilize the potential of Visual QR codes for consumers’ use, while strengthening the engagement with Renren and its app, Alva affirmed.




Edited by Maurice Nagle




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