Mobile Commerce Insider Featured Article

May 13, 2014

Yapital Upgrades Mobile Payment Application

Google Wallet might be the most well-known mobile payment application out there, but it is hardly the only one trying to win customers over. Yapital, a mobile commerce firm has added a one-click feature to its own mobile payment application. The app allows for users to make purchases from their mobile devices at physical stores as well as online. Yapital’s mobile payment applications operate quite a bit like digital wallets.

A new tweak to the Yapital application is that users can now also make purchases from printed advertising media using QR codes. This particular feature is set to bring more convenience when it comes to the mobile commerce market. The Yapital app will let people use the QR codes in printed materials such as advertising materials, newspapers and magazines.

QR codes have played a rather prominent role in advertising, but they haven’t been used all that much when it comes to mobile commerce. The shift in mobile commerce has gone from a situation where people were moving away from the codes because they’re unattractive, but now are moving back to them thanks to this new use. This feature can also be quite useful when talking about Yapital taking on comers like Google Wallet.

With the revelation that Google Glass is now compatible with Google Wallet that mobile payment application was starting to look like the undisputed king of the hill. When it comes to the mobile payment market, there are a couple of different ways in which mobile applications are trying to set themselves apart.

Google has the built in advantage of being able to offer up other devices that can use mobile wallet applications. Companies like Yapital have to find a way to compete with Google on another level. Being able to convert QR codes into actual purchases is certainly one way to attempt to win over a slice of an ever-growing market.




Edited by Maurice Nagle



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