Mobile Commerce Insider Featured Article

May 12, 2014

AmazonBasket Sees Positives and Negatives after Launch

As one of the biggest online retailers in the world, it’s not really a surprise that Amazon is trying something new with the launch of #Amazonbasket. This particular service is built to take advantage of social media surfers who also want to be able to shop without having to go to a completely different website. While this feature seems to be rather cliche for those who love the Web, there are plenty of people who wonder whether or not it’s actually needed.

Using #AmazonBasket allows Twitter users to add products to their Amazon shopping basket using the dedicated hashtag. This service does not allow people to pay using the dedicated hashtag. This might actually be a pretty useful failsafe. People don’t want to end up accidently buying something when they hit the wrong hashtag.

The first step in using Twitter to do their shopping is to link the two accounts. Then, when the shopper sees a tweet that also contains a link to an Amazon page of the product they want to buy, they can reply with the #Amazonbasket hashtag. This will put the item in their basket automatically.

Oddly enough, most people point out that the extra step that has been included in buying something using the hashtag is something Amazon has managed to do away with thanks to its “one click” purchasing.

It seems odd to some that the retailer is moving backward when it comes to making it easier for people to purchase things. It seems likely that at some point Amazon will make it easier to shop using the social media site. There have been a number of companies that have been looking at using social media to advance their agendas. Even call centers are starting to use Twitter and social media sites more. If there is a company that could find a way to turn what has so far been a bit of a negative into a positive, it would be Amazon.


Edited by Rory J. Thompson




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