Mobile Commerce Insider Featured Article

April 16, 2014

M-Commerce on the Rise, Constitutes a Fifth of All Cash Spent Online by British Consumers

Today, mobile commerce apps and wireless services are showing signs of continued growth. Consumers have taken the steps into this “Mobile World” and have been spending much of their ‘digital time’ engaged in retail e-commerce sales via mobile devices. Throughout the world, several people have considered using their smartphone to make mobile payment transactions. Such an experience has enhanced their daily rituals - from shopping to banking.

According to a U.S. Mobile Commerce Statistics and Trends infographic report, one featured on the Inspired Mag blog website, by 2015, retail sales are expected to account for 24 percent of the total e-commerce U.S. sales; that is up from the 18 percent it has been forecasted for 2014. The rise of e-commerce is also seen in the U.K. where citizens are said to prefer shopping online and engage in e-banking. Shopping and banking have become common practices online; this is due also to the rise of mobile devices sales in the past five years, as shown in another insightful infographic on Techiedoodlers website presenting the business strategies and tactics that illustrates how m-commerce is gaining relevance in Britain.

Just as in the U.S., U.K.’s mobile commerce has seen the development of many different apps and mobile internet services that have improved the user experience. M-commerce levels are predicted to continue to grow at a good pace this year. It is believed that 2014 will see the escalation of mobile monies to a new level, not yet seen, to constitute a fifth of online purchases in 2014, according to a post yesterday on the ShopSafe.co.uk website—an Online Shopping Directory. The post mentioned that a new report from the Centre of Retail Research, confirms, “Almost a fifth of all the cash spent online by British consumers this year will be generated by m-commerce transactions.”

It just goes to show “how much the market for shopping online is going to be influenced by mobiles and tablets in 2014, equating to roughly £8 billion worth of transactions in total [approx. USD 13,434,400,000.00] for the year.” This is the result of the ongoing growth in smartphone usage and British consumers making in-app purchases from their portable devices. To know how much this has evolved, “in 2013, by comparison, about £4.9 billion [est. USD 8,228,570,000.00] was spent from a mobile or tablet device, which was almost a tenth of the total for Europe as a whole,” as noted the ShopSafe post.

At this rate, the future for mobile shopping, online, and in-store transactions functionality in the U.K. appears bright. An infographic on Mobile Commerce in U.K. and U.S. illustrates the consumer landscape of U.K. compared to the U.S.; it proves the growth and high penetration rate of mobile devices.

What remains to be seen across the board is “if people who were already buying items from the Web via a desktop PC are now shifting over to their smartphones eager to adopt m-commerce, in spite of the fact that not all retailers have yet embraced the growing hordes of mobile shoppers,” the post states. Some retailers have yet to accommodate customers in the best way possible to allow mobile purchases and continue to boost usage.

Overall, mobile devices are, currently, the go-to-tool when consumers make buying decisions or look up the information they need before purchasing, states a post on The Drum website. This makes m-commerce their go-to retail platform.

As for 2014, sales will continue to rise through mobile devices, and consumers are likely to opt for the retailers that will offer them the convenience of purchasing on a handheld device. So far, the media shows that more people are embracing m-commerce. In fact, “across the continent analysts expect that m-commerce will be up by 85 percent this year, contrasted against the nine per cent overall rise in safe shopping online across all platforms,” the ShopSafe post affirms.




Edited by Maurice Nagle




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