Mobile Commerce Insider Featured Article

March 12, 2014

Qliktag Bringing the Online Experience to In-store Shopping

Many small brick and mortar businesses have been suffering from the competition of online stores, but one company, Qliktag Software Inc., is hoping to heal the wound between those on-site stores and website stores with their new app. Just today, the company announced the release of the new Qliktage in-store mobile merchandising platform. This platform will allow businesses to create mobile experiences and promotions for specific products. Shoppers will scan such things as standard barcodes and QR codes on products, which will connect them to these mobile experiences and receive those promotions.

“With Qliktag, we're offering retailers and brands a means to connect and engage using smart mobile technologies. Essentially, we are blending the online experience with the in-store experience and increasing sell through rates," explained Dilip Daswani, CEO of Qliktag Software Inc., regarding the goal of their new platform.

The usage of mobile devices has been growing exponentially across the world. According to a report by the consumer marketing experts NDP Group, mobile devices are used by nearly 70 percent of consumers while shopping. Mobile devices can serve as excellent tools for researching a product online before putting the money down. To the dismay of many smaller businesses, these mobile devices are also often used to find better promotions and purchase the product elsewhere. With Qliktag, businesses can easily create detailed product pages to promote their products, with the ability to add videos, custom forms, and coupons. This will streamline the usage of mobile devices for customers, and will provide a platform for businesses to further promote their products while offering great deals.

Daswani also spoke regarding the usage of QR codes, stating that he believes that their “potential has barely been tapped due to implementation limitations.” Daswani preaches that Qliktag is breaking those limitations with “the ability to generate thousands of QR codes and unique promotions on the individual product level so the customer gets a different experience for each item rather than just a single brand level promotion which is how QR codes have been traditionally used.”

Since their beta release in 2013, several businesses have creatively tested Qliktag. A car dealership in California used QR codes on their display cars, allowing customers to look up more detailed information about each of their cars. They stated that the usage of the QR codes with Qliktag led to higher sales. Craft brewers, Butcher’s Beers, began treating customers with QR codes on their beers, that, using Qliktag, would provide the customers with a page of interesting facts about the beer they were drinking. People who know nothing about beer could learn about the beers they like, becoming beer connoisseurs with just a scan on their smartphone. 




Edited by Cassandra Tucker




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