Mobile Commerce Insider Featured Article

March 06, 2014

McDonald's Is Lovin' Samy

MobileBits, the provider of the Samy mobile marketing and loyalty network, has announced that McDonald’s has picked it for its omni-channel winter campaign in Switzerland.

The company said that the Samy campaign delivered a 65 percent redemption rate over mobile devices during McDonalds’ campaign that ran from January through February, with up to half a million dollars in revenue. It probably didn’t hurt that the fast food chain was a major sponsor of the Winter Olympics in Sochi, Russia.

Samy also drove a 58.5 percent conversion rate for McDonald’s which translates into a lot of Big Macs. The company said that the success of the campaign shows that customers are increasingly preferring to redeem coupons over mobile devices.

McDonald’s operates over 150 locations in Switzerland and customers redeemed over 27,000 offers, with an average of 180 purchases per location. The campaign offered deals across 21 menu items, with the deals managed through Samy’s admin portal.

Mobile coupons and mobile marketing are becoming more important as consumers abandon newspapers for online news sources and mobile devices. They no doubt appreciate the convenience of not having to clip coupons out of paper ads. Mobile apps also have the potential for greater reach than traditional newspaper ads. With a newspaper, a consumer might pick up the paper in the morning, read it on the train on the way to work, then throw the paper away. A smartphone user generally uses the device throughout the day.

Samy also recently added an in-app mobile payment option, which gives retailers potential for even greater revenue.

“Samy is different because it provides a mobile store for every retailer to help market and publish offers, coupons and products to local consumers who choose to follow the retailer before they get access to savings on their mobile devices,” Walter Kostiuk, president and CEO of MobileBits said in February.

Edited by Cassandra Tucker

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