Mobile Commerce Insider Featured Article

November 25, 2013

Ericsson Partners with MTN Rwanda On Mobile Wallet Solution

Mobile wallets are becoming all the rage in the digital age. Ericsson is one company that is taking the movement of the technology very seriously. The company is rolling out mobile wallet solutions around the world. The latest development from Ericsson is the launch of the Converged Wallet mobile commerce solution with MTN Rwanda. With the MTN Rwanda solution, customers are able to court customers who may not have access to traditional banking services.

"Optimizing the mobile money experience directly impacts consumer stickiness and with Ericsson Converged Wallet, we can now respond rapidly to requirements from consumers and merchants and provide reliable services. Paying your bill or sending money to family and friends has never been easier," said Pieter Verkade, MTN Group Chief Commercial Officer said in a recent statement.

Ericsson working with MTN Rwanda means that the firm can offer up new and different mobile wallet solutions. The company can also launch new offers and bundles that specifically appeal to their client base. The partnership between MTN Rwanda and Ericsson is actually an extension of a previous relationship with MTN Group.

Ericsson has turned itself into a company that is becoming quite the expert in this kind of market. Mobile devices are getting all the more popular and Ericsson is working hard to take advantage.  MTN group has more than 13 million mobile money customers spread out around the globe. The partnership with that company means that Ericsson is able to reach more customers and show its strength in the mobile payments market.

Ebenezer Asante, CEO of MTN Rwanda talked about the importance of the partnership in a recent statement of his own. Asante said that his company is always looking to bring more innovation into the Rwandan market. Ericsson is helping the company do that. One reason that mobile banking is becoming more popular is because of the availability of mobile phones. One new report showed that 1.5 billion people in the world have a bank account. More than 1.7 billion people who don’t have a bank account have access to mobile phones.




Edited by Cassandra Tucker




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