Mobile Commerce Insider Featured Article

September 13, 2013

Better Consumer Engagement on Mobile with Ignite

Customer engagement is a term that has taken new meaning with the introduction of the Internet and mobile technology. Businesses are fully aware of the opportunities the technology provides, and how much control the consumer has with his or her device. If consumers are not addressed in a way they don't approve of, they will opt out, leaving the company in limbo until the customer decides to give it a second chance. The Javelin Group and Paythru are introducing a new platform with an engagement and payment solution for the global retail sector.

Ignite is a next generation contextual mobile marketing and payments solution to give shopping centers, cities, travel agencies, event destinations and multiple retailers a platform for using mobile devices to drive incremental sales.

Javelin Group, an omni-channel retail consultancy in Europe, and Paythru, a secure m-commerce payments provider, have devised this platform to address each customer by delivering the right message, to the right customer, at the right place, and at the right time. Ignite can be used by businesses and public organizations to make consumers and residents aware of any event taking place in their vicinity.

Ignites provides a comprehensive solution with five key features:

  • Precise geo-location: Enables real-time tracking without battery drain and allows place relevant promotions.
  • Optimized customer targeting: Targets consumers by demographic or segment, past behavior, stated preferences, time period etc.
  • Mobile payment: An m-commerce device that allows the consumer to make a payment with what is in their 'real' wallet e.g. cards, vouchers, coupons, virtual wallets etc.
  • Flexible custom front-end: This can be a stand-alone app or integrated with other/existing apps. This is a white label platform and can be rebranded as required.
  • Easy-to-use dashboard: The host manages promotions placed on the platform easily, monitors click-throughs and redemptions, etc.

This type of engagement means participating businesses or organizations in the area will have access to the consumer at all times, sending offers, promotions, and other type of announcement in their home, while they are driving, or walk around town. While the benefit for businesses is clearly obvious, they have to use the technology by protecting the privacy of the consumer and only engaging them when they wish to be engaged.

Edited by Alisen Downey

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