Mobile Commerce Insider Featured Article

February 19, 2013

Omaha Steaks Makes Mobile Commerce Easy with Zoove's StarStar Platform

Zoove today secured another customer of its StarStar mobile engagement platform: Omaha Steaks. The company secured both **OMAHA (**66242) and **STEAK (**78325), which allows its customers to quickly and easily receive offers and place orders for gourmet products from a mobile device.

The StarStar ME platform is a registry of easy to remember mobile phone numbers that enable brands to better connect with customers via mobile devices. It enables quick access to apps, mobile websites, video, music, one-click purchasing and much more. Best of all, experiences can be modified in real time to deliver the most relevant, local content to consumers.

"As a fifth-generation family-owned company, Omaha Steaks is honored to be on the cutting edge of this new technology that makes placing an order even easier," said Omaha Steaks senior vice president Todd Simon in a statement. "**STEAK and **OMAHA offer customers a simple, easy-to-remember way to order our gourmet products on their mobile device anywhere and at any time."

A call to either **STEAK or **OMAHA will be handled as a local call and will result in the caller either receiving a text message or an audio greeting prompting further engagement. Customers can then opt in to place an order by phone or receive special offers from Omaha Steaks.

"We're delighted to see a category defining brand like Omaha Steaks put StarStar to use in their marketing campaigns to reach on-the-go customers in the moment and drive business," said Joe Gillespie, president and CEO of Zoove.

In January, the StarStar ME platform was made available to all Verizon Wireless customers, as well as to T-Mobile USA subscribers. This allows individual users to take advantage of the platform, choosing to have calls ring their phone as normal, be automatically responded to with a custom text message, or provider callers with a Web page link.




Edited by Amanda Ciccatelli




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