Mobile Commerce Insider Featured Article

February 01, 2013

Mobile Market May Be Shifting Away from Current Duopoly

Blackberry is poised to make a major comeback with the release of the Blackberry 10, but the big question is whether or not consumers are still interested in a world that is dominated by Apple and Samsung. Coupon coding website CouponCodes4u.com says ‘yes,’ people are interested.

After Blackberry discussed the BB10 operating system and its Q10 and Z10 devices yesterday, the site experienced what the company called a “large influx” in traffic. Not only did the site experience as many Blackberry-related searches in a six-hour time frame as they it experienced in the preceding two months, but Blackberry’s searches far exceeded Apple searches. In fact,  there were three times as many Blackberry searches in that time frame than were Apple searches in the six-hour window following the official debut of the iPhone 5.

The Chairman of CouponCodes4u.com, Mark Pearson, thinks that this is promising for Blackberry. He said, “While there were many doubters, the new BlackBerry handsets have, at the very least, inspired consumers to find out more about them, with shoppers flocking to find deals already.” 

The Guardiannoted that this new Blackberry is going to attempt to “do away with the ‘two phones’ problem” that so many Blackberry users are familiar with, the one where “customers carry a Blackberry for work purposes and an Apple or Android phone for private use.” To that end, they have 70,000 apps in the Blackberry App World, 30,000 more apps than Windows Phone.

More importantly, Pearson noted that this may indicate a certain ennui that exists within the mobile market adding, “What is clear from the site statistics is that this could be the start of a shift in the mobile market. Perhaps consumers are tired of picking between Apple and Android, and want a viable third choice.” 

The Windows Phone has become prominent in popular culture, perhaps most notably featured as John Ross Ewing III’s phone on the season two premiere of Dallas 2.0. Windows sponsored the show, but of course, every character couldn’t carry the same phone. The company’s choice of character sent a clear message: it was put it in the hands of the show’s upcoming power player. Whether or not Blackberry and Windows will be able to infiltrate the Apple and Samsung stronghold is yet to be seen, but things are looking up for them.




Edited by Jamie Epstein




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