Mobile Commerce Insider Featured Article

January 31, 2013

Sprint Pinsight Media Touts Mobile Advertising Service

Consumer mobile advertising and engagement is gaining momentum, and wireless operator Sprint is ready to tap that emerging market. The operator believes that mobile devices provide an ideal platform for marketing as a service to consumers.

As a result, Sprint is introducing Pinsight Media and advertising service, which has received certification from TRUSTe, a leading online data privacy management solutions provider. The certification reinforces Sprint’s pro-consumer stance on customer privacy and transparency.

In fact, further details on the Pinsight Media and advertising program were presented on Wednesday at a panel session of the Mobile Marketing Association Forum in San Francisco. During this session, Sprint reinforced the fact that Pinsight Media and mobile advertising program is certified by TRUSTe, which includes ongoing monitoring. The TRUSTe privacy seal also indicates that the program includes a professionally reviewed privacy policy and has information practices consistent with the Fair Information Practice Principles, according to Sprint.

Panel moderator Dan Polk, who is director of mobile advertising for Sprint, told the attendees that “Mobile customers can become more informed consumers by receiving relevant messages from advertiser’s in-the-moment that can help their purchase decision.” “The key to Pinsight Media+ is that customers have the freedom to opt in to receive these more relevant brand messages. Customers can be confident that no personal information is shared. The TRUSTe certification validates that Sprint is transparent and accountable for responsible management of the customer’s choice of privacy preferences,” stated Polk.

Other panel members included John Ferraro, vice president, West Coast Advertising Sales – WhitePages, Jeff Hasen, chief marketing officer, Hipcricket, and Gabi Schindler, chief marketing officer, Amobee. The panel session explored the possibilities of a full-service advertising model with mobile at the core, and delivered targeted and relevant messages in-the-moment to a receptive audience.

Chris Babel, chief executive officer of TRUSTe, said that “Given abundant consumer privacy concerns it’s no surprise that consumers look for trustmarks before engaging with services, such as the Sprint mobile advertising program.” He added, “With the TRUSTe privacy seal, Sprint sends a clear signal to its customers that it respects their personal information.”




Edited by Ashley Caputo




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