Mobile Commerce Insider Featured Article

November 19, 2012

Macy's Upgrades iPhone App in Time for Black Friday

Macy’s has always been dedicated to providing consumers with high-quality products at reasonable prices. While offering customers deals found at lower-end stores, they offer customer service found at high-price-tag stores like Neiman Marcus.

The day after their Thanksgiving Day parade marks the biggest shopping day of the year. With Black Friday around the corner, mobile commerce is all the buzz among retailers. Recognizing this, Macy’s has upgraded their iPhone app for the holiday season.


Image via Shutterstock

One of the new features is a gift registry that works similarly to a wedding registry, allowing users to create wish lists, which friends can check purchased items. For Black Friday deal-hunters, there is a map, which will provide users with the location of specials by floor and department.

The third upgrade to the Macy’s app is the delivery of push notifications, notifying users of special promotions and deals. According to Bill Siwicki, mobile commerce managing editor of Internet Retailer, Macy’s has six major promotions slated for users of their app.

Jennifer Kasper, the group vice president of digital media and multi-cultural marketing for Macy’s, New York, told Mobile Commerce Daily that these upgrades were a part of their strategy to serve their shoppers; “Our customer is reliant on her mobile phone to do so many things now and we figured we could really help her on what is such a crazy shopping day, hone in on what the best deals will be at Macy’s, and figure out how to navigate them in her individual store.”

Although Black Friday promises to be a headache, no matter how well-planned you are, technology and apps can help to make the process easier and less stressful. Other apps that are considered “must-haves” for Black Friday include: the Black Friday Survival Guide app, the Zappos Mobile app, and the Shop Savvy app.




Edited by Brooke Neuman




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