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British mobile payments firm mPowa, a company specializing in mobile debit and credit card processing since 2011, has launched a new mobile point-of-sale (mPOS) solution, targeted for telecommunications companies.
Credit Card and debit card giant, MasterCard, recently unveiled plans to make some of the company's proprietary technology solutions available for other U.S. debit networks. With this move MasterCard will allow users to brand transactions that originate from the Maestro AID (application identifier).
New figures released by Branding Brand indicate significant growth in the mobile commerce market over 2012's holiday period (the day before Thanksgiving through, and Christmas Day), despite recent research conducted by Forrester, which stated that mobile commerce sales have only had a minor impact on the market. Visits to mobile commerce websites were up 109 percent year-over-year, page views were up 116 percent, currency conversions were up 30 percent and retail sales were up 171 percent.
According to data from Forrester, mobile commerce sales, which are purported to have had an immense impact on many online businesses such as Amazon, have had only a minor effect on the majority of businesses involved in the market. Such a revelation runs contrary to the popular hype surrounding the market, but the current figures don't lie and it's likely to stay that way for at least the next five years.
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