|[November 14, 2017]
New Study Finds Retailers Don't See Ecommerce as a Holiday Threat
a marketing technology company that enables brands, publishers and local
businesses to reach customers online, at scale, today announced the
findings of its 2017
Small Business Holiday Trends Report. Netsertive surveyed more than
500 small and local businesses across the United States to understand
how they are preparing for this year's holiday season and using modern
marketing strategies to drive high-intent traffic to their digital
(website) and physical (brick-and-mortar) locations.
Key findings from the survey include:
Black Friday (News - Alert) isn't dead: For small and local businesses,
holiday promotions continue to be an important part of their sales
strategies. Almost 40 percent are offering promotions on Black Friday,
and 34 percent are offering deals for Small Business Saturday. This
aligns well with consumer shopping trends, as a recent Nielsen
survey found that 61 percent of consumers planned to shop on Black
Friday, up from 54 percent last year.
Amazon isn't the enemy: Of small and local retailers surveyed,
almost 70 percent don't believe that Amazon will impact their holiday
sales. Retailers are learning to co-exist with ecommerce players and
even partner with them for a variety
of services including advertising, selling and fulfillment.
Retailers are preparing for on-th-go shoppers: Almost 60
percent of survey respondents confirmed that their websites are
optimized for mobile, which is crucial for keeping customers engaged
with your website. Google
reports that 61 percent of users are unlikely to return to a
mobile site with which they struggled, and 40 percent will opt for a
competitor's site following a bad experience. Google's (News - Alert) Mobile-Friendly
Test is a free tool businesses can leverage to see if their websites
Local businesses are failing to leverage brand support: 60
percent of small and local retailers are not using marketing assets
from their brand partners, which means they are missing out on an
opportunity to win business with their brand's content and promotions.
Most brands set aside co-op marketing dollars in their marketing
budgets to support local retailer efforts, yet more
than $14 billion of these funds remain unused each year.
Social media selling is on every retailer's Christmas list: Over
55 percent of retailers are planning to use social media as part of
their sales strategy this holiday season. It's important for
businesses to meet their customers on the channels where they spend
the most time and social media definitely meets this criteria: Facebook (News - Alert)
2 billion users this year. This explains why over 50
percent of small and local retailers surveyed plan to use Facebook
advertising to get buyers in the door.
"With 90 percent of retail sales still taking place in stores, local
businesses have a huge opportunity to drive online customers to
brick-and-mortar locations this holiday season," said Brendan Morrissey,
CEO and co-founder of Netsertive. "Shoppers are using the Web to figure
out what gifts to buy, choose brands and decide where to make a
purchase. At Netsertive, we're helping brands and their local retailers
optimize their digital presence and execute compelling digital marketing
campaigns at scale to reach customers along their entire path to
To learn more about how Netsertive supports small businesses with their
digital marketing efforts, visit: https://www.netsertive.com/solutions/local-businesses/.
Netsertive is a marketing technology company that enables brands,
publishers and local businesses to reach customers online, at scale.
Netsertive's platform and services coordinate messaging, brand
experience, and performance across all digital channels to drive
awareness, consideration and sales. Netsertive is headquartered in
Raleigh, NC, with an office in Seattle, WA. For more information visit netsertive.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171114005274/en/
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