TMCNet:  A survey from Coupang shows their gift cards are satisfying for 98% of the users

[November 09, 2017]

A survey from Coupang shows their gift cards are satisfying for 98% of the users

SEOUL, South Korea, Nov. 9, 2017 /PRNewswire/ --  Recently Coupang conducted a survery related to their Coupang eGift Cards,  launched at the end of October, receiving a highly satisfying response from their customers. The main reasons for this were due to the ability to give and receive gift cards regardless of time and place.

Coupang's electronic gift cards have been well received as they are easy to give and receive regardless of time and place.

The online vouchers can be redeemed in Coupang Cash that is used just like cash at the ecommerce platform. According to Coupang's own survey, 98% of customers who had purchased the ditigal gift cards found their ease of use particularly satisfying.

The gift certificates save their givers the difficult question of what to give and can be purchased via mobile or PC without a complicated process. Recipients also said that the gift cards were substantial as they could use them to buy exactly what they want.  

The gift cards are available in six denominations, ranging from KRW 10,000 to KRW 300,000. Unlike their paper or plastic peers, Coupang eGift Cards can be customized using 12 theme designs (e.g., birthday, thank you, anniversary, baby shower, wedding, ec.) according to their taste and occasion. Customers can also craft their own message on the cards. Moreover, 2% of the gift card amount is saved in Coupang Cash when bought using the RocketPay bank transfer as a payment method.     

Things are super easy for recipients as well. As soon as a Coupang eGift Card is purchased, it is delivered to a recipient's mobile phone via a text message. Now it only takes a simple click on the link, which will prompt the recipient to sign in to Coupang. Hence, the designated amount is automatically redeemed in Coupang Cash.

The credited Coupang Cash is valid for five years. For any gift card that is unused for 30 days from the purchase, its purchase will be automatically canceled, and its value will be refunded, also without a separate request.  

Coupang's official said, "We came up with Coupang eGift Cards to deliver more diverse products and effortless shopping experience to more customers. We believe their popularity can be attributed how easy it is to give and receive them without a burden and how customers can customize them with various designs and their own messages."

About Coupang: 

Coupang is one of the largest and fastest growing e-commerce platforms on the planet. Our mission is to create a world in which customers ask "How did I ever live without Coupang?" We are looking for passionate builders to help us get there. Powered by world-class technology and operations, we have set out to transform the end-to-end customer experience - from revolutionizing last-mile delivery to rethinking how customers search and discover on a truly mobile-first platform. We have been named one of the "50 Smartest Companies in the World" by MIT Technology Review and "30 Global Game Changers" by Forbes.

Coupang is a global company with offices in Beijing, Los Angeles, Seattle, Seoul, Shanghai, and Silicon Valley.

For more information regarding Coupang, visit www.coupang-usa.com

Related Links 

Coupang - http://www.coupang.com
Coupang USA - http://www.coupang-usa.com

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SOURCE Coupang


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