TMCNet:  Vivendi, Home To Universal Music Group, Canal+ Group And Havas, Introduces STUDIO+, A Global App For Premium Short Content Series, To The United States; Debut Marks New Era Of Digital Entertainment

[November 07, 2017]

Vivendi, Home To Universal Music Group, Canal+ Group And Havas, Introduces STUDIO+, A Global App For Premium Short Content Series, To The United States; Debut Marks New Era Of Digital Entertainment

NEW YORK, Nov. 7, 2017 /PRNewswire/ -- Vivendi, a global integrated content, media and communications group and parent company of Universal Music Group, Canal+ Group, Havas and Gameloft, among others, today announced the launch of STUDIO+ in the United States. As a brand new viewing experience targeted at today's fast-paced generation, STUDIO+ is the first app dedicated to short form and premium content series designed for mobile devices and is now available for download on iOS via the Apple App Store and will soon be accessible on Android through Google Play.

First launched in Europe (France, Italy), and Latin America in December 2016, STUDIO+ is a collaborative effort across Vivendi entertainment brands Canal+ Group and Universal Music Group, and is expanding rapidly across the globe, prompting international adoption by today's global mobile market.

According to research by the Interactive Advertising Bureau (IAB), 60 percent of smartphone users watch short videos at least once a day on mobile devices. Meeting the expectations of today's on-the-go generation that loves premium TV but rarely finds time to enjoy it, STUDIO+ offers the first-ever series designed for smartphones that can be watched anywhere, anytime. Its addictive and distinctive lineup of unexpected and powerful stories is brought to mobile screens in a 10X10 format—10 episodes that are 10 minutes each—which can be streamed or downloaded to watch on the go. With immersive short series scripted specifically for mobile entertainment, this concept presents a completely new way of writing, a new generation of content and new talent including young artists, actors and producers from all walks of visual arts, and experienced industry professionals.

With an impressive catalog of original series and exclusive short form shows never before seen in the U.S., STUDIO+ layers captivating storytelling built around pop culture topics with outstanding production value that enriches the entertainment options for viewers. In conjunction with its U.S. launch, STUDIO+ will introduce a new original series, All You Need Is Me, and highlight Madame Hollywood, a show originally debuted in France:

  • All You Need Is Me, directed by Simon Aboud, is the story of a Los Angeles talent manager who loses all of her artists and signs an unknown English rock band, which she propels to the top of the charts – but not without drama along the way. The series stars well-known actor Toby Sebastin.
  • The thriller series Madame Hollywood, stars actress Dre Davis as Candice, a top model who becomes a prisoner of her own apartment and is forced to obey the torturous orders of Madame Hollywood to save the lives of her and her roommate.

The two series join the ranks of more than 30 compelling original shows on the STUDIO+ app, two of which, Crime Time and Ahi Afuera, are nominated for 2017 International Emmy® Awards. The curated lineup is like none other and was created to deliver bold, edgy storylines that will delight viewers across a range of genres from high-end drama and science fiction, to dystopia, crime, action and romance. All content is available in five languages, including English, Spanish and Italian.

"Recognizing the industry's need for premium, on-demand mobile content, we intentionally designed our STUDIO+ 10X10 format to advance today's on-the-go viewing experience for the needs of our fast-paced generation," said Dominique Delport, chairman of Vivendi Content. "We have seen an impressive, widespread adoption by more than 5 million subscribers in other countries and believe now is an opportune time to bring the novel platform to an American audience hungry for authentic content and to combat the scarcity of high-end, scripted content in the short, convenient format that consumers desire."

Upon download, STUDIO+ comes with a one-month free trial and viewers can continue enjoying the dymanic content by subscribing to STUDIO+ for $3.99 per month.

Follow STUDIO+ on Facebook and Twitter for realtime updates. For media inquiries, please contact studioplus@havasformula.com.

About STUDIO+ 
STUDIO+ is the first app dedicated to short form and premium content series designed for mobile devices that can be watched anywhere, anytime. Featuring a distinctive lineup of original and exclusive shows, STUDIO+ offers viewers a new entertainment experience in a convenient 10X10 format with series made up of 10 episodes that are 10 minutes each. STUDIO+ launched in the United States in 2017 and is available in a number of countries including France, Italy, Brazil, and throughout Latin America, with series in English, Spanish, French, Portuguese and Italian. The platform is owned by Vivendi, a global integrated content, media and communications group and parent company of Universal Music Group, Canal+ Group, Havas and Gameloft, among others. To download STUDIO+, visit the Apple App Store and follow on Facebook and Twitter for more information.

About Vivendi
Vivendi is an integrated content, media and communications group. The company operates businesses throughout the media value chain, from talent discovery to the creation, production and distribution of content. Universal Music Group is the world leader in music, engaged in recorded music, music publishing and merchandising. It owns more than 50 labels covering all music genres. Canal+ Group is the leading pay-TV operator in France, also engaged in Africa, Poland and Vietnam. Its subsidiary Studiocanal is the leading European player in production, sales and distribution of movies and TV series. Havas Group is one of the world's largest global communications group. It is organized in three main business segments covering all the communications disciplines: creativity, media expertise and healthcare/wellness. Gameloft is a worldwide leader in mobile games, with 2 million games downloaded per day. Vivendi Village brings together the Paddington brand's licensing activities, Vivendi Ticketing (in the United Kingdom, the United States and France), MyBestPro (expert counseling), the venues L'Olympia and Theâtre de L'Œuvre in Paris, and CanalOlympia in Africa, as well as Olympia Production. With 300 million unique users per month, Dailymotion is one of the biggest video content aggregation and distribution platforms in the world. www.vivendi.com, www.cultureswithvivendi.com

 

All You Need Is Me and Madame Hollywood spotlight the introduction of STUDIO+ to the U.S.

STUDIO+ premieres All You Need Is Me and Madame Hollywood in tandem with U.S. app launch

STUDIO+

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