|[November 07, 2017]
Partnership with Infomedia opens-up Bango Platform to More Digital Merchants
Bango (News - Alert) (AIM: BGO), the mobile payments company, announces a strategic
partnership and commercial deal with Infomedia, to increase the number
of digital merchants that benefit from the Bango Platform for mobile
payments. The agreement strengthens Bango's position as the payments
platform of choice for Direct Carrier Billing (DCB), the preferred
payment method for merchants.
Infomedia provides a managed services platform that delivers DCB for a
wide range of branded, third-party content. This is becoming widely
adopted as operators look to grow the portfolio of content offered to
their customers. Through this partnership, the Infomedia service will be
integrated with the Bango Platform, enabling Infomedia customers and
partners to rapidly scale by launching DCB across multiple operators
already integrated to Bango.
Operators integrated to the Bango Platform for app store billing gain a
catalog of new merchant services through the partnership. Infomedia's
trusted DCB platform actively manages customer experience and payment
consent to deliver market-leading levels of transparency. Operators can
now give their customers a full range of content from individual
merchants to the world's biggest app stores, with Bango providing the
common payment latform. Both customer channels - app store and merchant
services - will benefit from optimized revenue performance and customer
experience through unique Bango Boost technology.
Bango CMO, Anil Malhotra said: "Infomedia's exceptional
quality and proven relationships make them the right partner for Bango
to expand the availability of the Bango Platform to more branded
merchants. They have a great track record in DCB with operators in
Europe, the Middle East, and Asia. We look forward to adding business
from Infomedia merchants including WWE, Mcafee, Intel (News - Alert), and Hopster to
the Bango Platform."
Michael Tomlins, Infomedia CEO commented: "The Bango
Platform's market-leading position with the major app stores, combined
with Infomedia's deep and trusted merchant relationships provide global
access to all key growth segments for DCB. Together we will be the
driving force in what has been a fragmented industry, delivering a clear
advantage for all parties through consolidation."
The names of companies and products mentioned herein are trademarks
of their respective owners.
Bango is the standard platform chosen by leading global stores to
deliver mobile payments to everyone. As the next billion consumers adopt
their first smartphone and look for universal payment methods, Bango
will be there to unlock the world of apps, video, music, games and other
content that brings those smartphones to life. Global stores plugging
into the Bango Platform include Amazon (NASDAQ: AMZN), Google (News - Alert) (NASDAQ:
GOOG), Samsung (005930: Korea SE) and Microsoft (NASDAQ: MSFT). Bango
also partners with leading payment providers around the world to drive
new users and revenues through its industry-leading mobile payment
solutions. For more information, visit www.bango.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171106005951/en/
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