TMCNet:  FlexShopper Leans into Zimmerman as National AOR

[April 11, 2017]

FlexShopper Leans into Zimmerman as National AOR

FORT LAUDERDALE, Fla., April 11, 2017 ­/PRNewswire/ -- Zimmerman has announced its partnership with FlexShopper, the largest online lease-to-own marketplace with over 85,000 products from the best electronic, furniture and appliance brands. They also provide LTO technology platforms to retailers and e-tailers to enter into transactions with consumers that want to obtain durable goods, but do not have sufficient cash or credit.

The Agency will be providing strategic leadership for the business including media planning and buying, digital/social marketing, analytics and market investment modeling. In addition, FlexShopper will be working with Zimmerman's innovative Social Media practice to prospect new customers through their proprietary Social Acquisition platform.

"We have ambitious goals and we wanted to select a partner who shares that hunger for growth and has the proven expertise to deliver it. Zimmerman was the only answer," said Brad Bernstein, FlexShopper's Chief Executive Officer. 

According to Michael Goldberg, Zimmerman's CEO, "Our unmatched experience understanding their target consumer is what made the difference in selection and will be the thrust of how we will accelerate success for them." 

Jordan Zimmerman, Founder and Chairman, added, "It always comes down to math for us. Their potential is tremendous and their team is the very best at what they do andwe will help them make things explode. Our growth engine was built for brands just like this."

Zimmerman's partnership with FlexShopper adds to the agency's strong growth momentum in 2017, which has included signing on all Nissan brand work and having won back the Office Depot/Office Max account.

About FlexShopper
FlexShopper, LLC, a wholly owned subsidiary of FlexShopper, Inc. (Nasdaq: FPAY), is a financial and technology company that provides brand name electronics, home furnishings and other durable goods to consumers on a lease-to-own (LTO) basis through its ecommerce marketplace (www.FlexShopper.com) and LTO payment method. FlexShopper also provides LTO technology platforms to retailers and e-retailers to facilitate transactions with consumers that want to acquire their products, but do not have sufficient cash or credit. FlexShopper approves consumers utilizing its proprietary consumer screening model, collects from consumers under an LTO contract and funds the LTO transactions by paying merchants for the goods. Follow us on Facebook or Twitter @FlexShopper.

About Zimmerman Advertising
Zimmerman Advertising, an Omnicom Group company, is the leading integrated, retail agency in the country. Zimmerman's clients represent some of the most prominent retail brands in the country, including Office Depot/Office Max, Nissan, Dunkin' Donuts, Tire Kingdom, Advance America, ADT, Five Below, Chuck E. Cheese's, AutoNation, La-Z-Boy and Michaels. Headquartered in South Florida, the agency has retail service offices throughout the country, including New York, Los Angeles, Chicago, Dallas and Nashville. For information on the agency, visit http://www.zadv.com.

About Omnicom Group
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. 

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/flexshopper-leans-into-zimmerman-as-national-aor-300438023.html

SOURCE Zimmerman Advertising


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